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Research reports
Use of secondary data in market, opinion, and social research and data analytics
This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...
Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018
Research papers
SUPERCRUNCH data design thinking
Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: David Kaufmann, Norbert Wirth
Company: GfK
November 10, 2017
Videos
The Big Data lab
After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
Videos
